The ideas that inform the agile mindset were not new when they were synthesized into agile software development. As people practiced, spread, and refined these ideas, they found that the ideas can be applied to any domain that derives value from creative human work. These ideas have been used in marketing, running law and architecture firms, in consultancy organizations, in many different product development environments, in pharmaceutical product discovery, and a myriad of other domains.

All of these domains depend on human collaboration, skill, and knowledge to deliver value to the consumers of products. Business analysis shares these characteristics. Business analysis is a human-centric, exploratory, and creative endeavour, and analysis work results in changes to the way organizations run.