2.4 Tasks
2.4.6 Select Techniques for Interpret and Reporting Results
Guide to Business Data Analytics
The following is a selection of some commonly used analysis and analytics techniques applicable to the Interpret and Report Results domain. The following list of techniques does not represent a comprehensive set of techniques used by an analyst in the Interpreting and Reporting Results domain but presents a small, but useful, set of techniques that can be used.
| Techniques | Usage Context for Business Data Analytics | BABOK® Guide v3.0 Reference |
| Interviews | Used to understand specific needs and expectations from stakeholders with respect to visualizations and communication. | Chapter 10.25 |
| Prototyping | Used to systematically walk-through the analytics process to highlight certain conclusions. Prototyping is especially useful in predictive and prescriptive analytics settings. | Chapter 10.36 |
| Root Cause Analysis | Used to organize various insights in such a way that explains a particular business phenomenon. | Chapter 10.40 |
| Stakeholder List, Map, or Personas | Used to understand stakeholder needs and determine the visualization and communication requirements. | Chapter 10.43 |
| Workshops | Used to distill multiple insights generated throughout the analytics life cycle to a set of business-relevant insights. | Chapter 10.50 |
| Storyboarding | Used to communicate complex visualization or analytics approaches to stakeholders. | Chapter 11.1 The Agile Perspective |
| 3-minute Story | Used to communicate insights to stakeholders in the form of a short business narrative. | N/A |
| Business Visualizations | Used to derive and communicate insights in simple and easy to understand charts, graphs, infographics, audio- visuals, and so forth. Business visualizations are meant to be simple representations for the consumption of stakeholders. | N/A |
| Data Journeys and Orchestration | Used to connect the entire data analysis journey and various decision points and analytics steps involved in the discovery process in the form of a visual hierarchy. | N/A |
| The Big Idea | Used to communicate the most relevant findings in a succinct manner. For example, if a visualization shows an S-Curve between marketing expense and the revenue generated by a cohort of customers, the big idea answers the “so -what” question, that is “beyond a certain dollar value marketing expense does not have any impact on revenue.” |
N/A |
| UX Patterns or Frameworks for Data Visualization | Used to design the visuals and stories using a distinct UX framework or best practices used in the enterprise. | N/A |