2. Evolving Product Ownership to POA
2.1 Product Development
Guide to Product Ownership Analysis
The POA discipline requires a clear understanding of where product development intersects with agile practices.
The biggest risk of product developmentis to create a great product that nobody wants.
Products can captivate customers and propel an organization to greater success, or they can result in wasted investments that cripple an organization for years. A product's success depends on the customers' perception of how well it solves their problems and addresses their needs. To ensure a consistent flow of customer value, many organizations have embraced agile product development practices.