3. Understanding Product Ownership Analysis
3.2 Integrating Agile Business Analysis and POA
Guide to Product Ownership Analysis
Agile business analysis is:
POA is a discipline that realizes the core principle of agile business analysis in product development, while applying agility at all levels, from product vision to daily work plans.
The seven principles of agile business analysis help develop the mindset required for building successful products:
These principles also support team collaboration and communication as the team works to deliver value that resonates with customers.
POA derives value for organizations and customers through the creation and delivery of high-value products.
The fundamental objectives that support value delivery include:
Effective POA
"The practice of business analysis in an agile context with an agile mindset."
POA is a discipline that realizes the core principle of agile business analysis in product development, while applying agility at all levels, from product vision to daily work plans.
The seven principles of agile business analysis help develop the mindset required for building successful products:
| • See the Whole • Think as a Customer • Analyze to Determine What is Valuable • Get Real Using Examples • Understand What is Doable • Stimulate Collaboration and Continuous Improvement • Avoid Waste |
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These principles also support team collaboration and communication as the team works to deliver value that resonates with customers.
POA derives value for organizations and customers through the creation and delivery of high-value products.
The fundamental objectives that support value delivery include:
- Gain Deep Understanding of Customers:
- Identify customer problems
- Understand the severity of customer problems
- Identify opportunities to delight customers
- Engage Key Stakeholders: Engage the team, customers and any other stakeholders that impact the success of the product.
- Design Solutions for Impact: Design the solution that maximizes value delivery within a given business context and constraints (business and technical) while balancing value, feasibility, and strategic considerations.
- Create and Deliver Product Value: Constantly deliver value through an incremental build of product features.
- Learn and Adapt: Analyze value delivery based on regular customer feedback, supplemented with quantitative analysis.
- Optimize Product Value: Make timely, informed decisions to remove impediments and continually improve the team's ability to develop the evolving product.
Effective POA
- Requires adopting the right balance of agile and traditional practices for product development.
- Emphasizes:
- Sharing a clear and engaging product vision to build understanding for all stakeholders.
- Maintaining support from key stakeholders in understanding business context and solution viability.Making effective decisions to prioritize needs and value delivery.
- Ensuring transparency all the time through the Product Backlog.
- Validating value throughout product build activities.
- Willingness to quickly learn and adapt.
- Developing a supportive and transparent relationship within the product team(s).
