2. Evolving Product Ownership to POA
2.4 The Product Owner Role and POA
Guide to Product Ownership Analysis
"The Product Owner is the role on the team that represents the interests of all stakeholders, defines the features of the product, and prioritizes the product backlog."
- the Agile Extension to the BABOK® Guide.
Product success requires expanding understanding of the Product Owner's traditional role to encompass tactical and strategic aspects of product development. Effective POA is demanding, complex and multi-dimensional with several key responsibilities to support the delivery team. It requires a multi-faceted, enhanced understanding of the Product Owner role which includes acting as the:- the Agile Extension to the BABOK® Guide.
| • Customer advocate, • Team vanguard, • Design partner, • Product strategist, • Learning champion, and • Value driver. |
 Multi-dimensional role of the Product Owner |
Confusion about the Product Owner role and its relationship to other roles has proven problematic for organizations, (e.g., responsibilities split across the Product Owner and the product manager). Organizations adopting agile approaches often struggle with how best to distribute responsibilities.
Organizational context heavily influences whether both the Product Owner and product manager roles exist, and the allocation of responsibilities.
Organizational context heavily influences whether both the Product Owner and product manager roles exist, and the allocation of responsibilities.
