6. POA Techniques
6.28 Value Stream Mapping
Guide to Product Ownership Analysis
Purpose
Value Stream Mapping is used to provide a complete, fact-based, time-series representation of activities required to deliver a product or service to the customer.
See section 7.23 of Agile Extension V2 for details.
See section 7.23 of Agile Extension V2 for details.
Value stream mapping has its origin in manufacturing, for analyzing supply chain elements. This technique is adopted in the context of product ownership analysis. Historically, the definition of value in supply chain processes has been either cost or cycle time, but from a POA perspective, the extended product team often decides the definition of value. It may change depending on the product lifecycle.
For example, customer acquisition may be used as a measure of value during product launch and may change to customer lifetime value during the product maturity phase.
The definition of value may be fluid in agile product management and can be a subjective assessment, as opposed to a defined metric, if the product team has a shared understanding of the value delivered through the product.
Product value stream is often defined at the appropriate agile horizon to derive maximum value.

For example, customer acquisition may be used as a measure of value during product launch and may change to customer lifetime value during the product maturity phase.
The definition of value may be fluid in agile product management and can be a subjective assessment, as opposed to a defined metric, if the product team has a shared understanding of the value delivered through the product.
Product value stream is often defined at the appropriate agile horizon to derive maximum value.

| POA Domain | Value Stream Mapping |
| Applying Foundational Concepts |
|
| Cultivate Customer Intimacy |
|
| Engage the Whole Team |
|
| Make an Impact |
|
| Deliver Often |
|
| Learn Fast |
|
| Obsess About Value |
|