5. The POA Framework
5.5 Deliver Often
Guide to Product Ownership Analysis

A customer-centric, agile mindset drives the POA Practitioner's thinking and behaviour towards value maximization. This mindset, combined with a set of practices and techniques, enables effective delivery of "just enough of the right product to the right people, early and often".
Deliver Often is motivated by the desire for continual assessment of value. It:
- Breaks deliverables into smaller-sized, meaningful outcomes that can be shared for early and frequent feedback.
- Focuses thoughts and actions to know the value of each task, and how that task contributes from the product backlog item (PBI) level through to the feature and/or component level.
- Reduces risk and validates assumptions through frequent assessment and evaluation.
- Manages costs and resource planning.
- Guides decisions and is guided by demonstrations of value.
- Requires dedication to ask questions and seek measurable answers.
- Puts the customer at the centre of everything.
- Plan,
- Prepare,
- Build, and
- Deliver often.
- Deliver value rapidly and consistently,
- Collaborate courageously,
- Iterate to learn,
- Simplify to avoid waste,
- Consider the context and adapt to realities,
- Reflect on feedback and adapt both product and process, and
- Produce the highest quality products.
Planned product components are delivered as increments. They:
- Are shared sooner for customer validation, or
- Unfold risk and cost, enabling early adjustments or strategic decisions, or
- Hypothesize and experiment with a focus on the frequency of value assessment.