2. Evolving Product Ownership to POA
2.6 Value of the POA Framework
Guide to Product Ownership Analysis
POA builds on, and extends, Product Ownership concepts that were introduced with Scrum and adopted by other agile approaches.
| Traditional Product Ownership | Product Ownership Analysis | |
| Definition of role and concept of Product Ownership |
Product Owners maximize the value created by the team. |
POA supports and enhances the traditional Product Owner responsibilities: • Successful application of analysis, integrated with agile principles, and best practices. • Streamlines how value is delivered for a product with reduced waste. |
| Focus | Delivery-centric activities. | POA provides additional competencies, principles and practices, and engagement strategies, that provide a balance between delivery-centric activities of a Product Owner, and the analysis-centric activities necessary for effective product development. |
| Approach | The maximization of value often gets translated to strictly product backlog management activities. | POA provides a holistic set of practices to help teams deliver better business outcomes. |
| Strategy | Achieve the desired output based on a prioritized backlog which is driven by timelines. | POA promotes a more creative approach to designing high impact solutions, leading to products that are better aligned with customer needs. |
| Value Delivery | Delivering features that maximize market value driven by backlog management activities. | POA provides a holistic set of practices to help teams deliver better business outcomes by engaging the recipients of that value throughout the process. |
